Well, as quickly as it kicked off, our brief conversation is now over. Or is it just the beginning?
My sense is the latter. I'm sticking around for the rest of the conference, because we were only able to scratch the surface and there were clearly more questions that were left unasked, let alone unanswered.
After all the hype, I think we are seeing a maturity and pragmatism amongst communicators towards these new forms of social media. This is a good thing. Intelligent questions are now being asked - not about the technology, but about the process, the business and communications rationale, and the conflict that arises between embracing a new, open and authentic medium and the traditional role of the communicator in shaping and managing the message.
Everyone is breaking for coffee now, so I'll offer more thoughts later.
Recent Comments