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01 December 2005

The end of our conversation - or just the start?

Well, as quickly as it kicked off, our brief conversation is now over. Or is it just the beginning?

My sense is the latter. I'm sticking around for the rest of the conference, because we were only able to scratch the surface and there were clearly more questions that were left unasked, let alone unanswered.

After all the hype, I think we are seeing a maturity and pragmatism amongst communicators towards these new forms of social media. This is a good thing. Intelligent questions are now being asked - not about the technology, but about the process, the business and communications rationale, and the conflict that arises between embracing a new, open and authentic medium and the traditional role of the communicator in shaping and managing the message.

Everyone is breaking for coffee now, so I'll offer more thoughts later.

Posted by on 01 December 2005 at 10:36 in EuroComm 2005, IABC, Plenary Panel |

Comments

neville

Definitely just the beginning, Niall!

Your comments are a good assessment. I think our session will have helped many of the participants think about this new world we spoke about and the changes barrelling down upon us (to quote Business Week's view last May).

And it is about the communication, not the technology.

So looking forward to continuing the conversation, here and elsewhere.

Posted by: neville | 01 December 2005 at 11:29

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