Welcome to The Plenary Panel Weblog

  • This blog is the place for comment and conversation about the theme and topics of the panel discussion on the opening day of IABC EuroComm, IABC's annual European conference, which takes place from 30 November-2 December 2005 in Paris, France.

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  • The comments and opinions expressed in this weblog, in posts and in comments to those posts, represent the views of the authors of those comments and opinions. They do not necessarily represent the views of IABC. Furthermore, this weblog is not formally endorsed by IABC; it has been created solely for the purpose of facilitating dialogue between the members of the conference panel and visitors to the weblog.
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01 November 2005


Kristen E. Sukalac

Lynann Bradbury's comments are very intimidating! I don't even have time to read all of the e-mail I receive. Where am I supposed to find time to go looking for more stuff to read?

As the Head of Information and Communications for the International Fertilizer Industry Association (IFA), these are just some of the roles I have:
* Supervising all of our communications infrastructure
* Being the official language authority (I am the only native English speaker on staff)
* Drafting the majority of articles and reports published under the Director General's name
* Membber communications
* Monitoring relevant international policy developments and making sure the right policy expert is in the loop
* Managing relations with relevant policy fora and intervening on policy discussions as relevant
* Internal consultancy regarding the communications carried out by my colleagues
* Fostering coordination and exchange among the other associations and research institutes in our membership

Maybe big organizations can afford to have someone check blogs daily or even hourly, but that's just not an option for us.

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