On 1 December in Paris, IABC EuroComm will kick off with a panel discussion during the opening plenary session:
Hot Topic / The giant global focus group: Opportunities and challenges for communicators
Through the rapidly-increasing use of social media like blogs, RSS and podcasts, people are talking about you, your company and your brands. These conversations take place in the blogosphere, the new meeting place where customers, employees, shareholders and others engage with one another in informal conversations that have far-reaching consequences for organisations and communicators.
In a radical change to the traditional centralised model of creating and distributing news and information, the receivers and consumers of that news and information look as though they now call the shots. You can ignore this new place or be part of it. Either way, the conversations are happening with or without you.
What does this mean for the press release, the web site, the brochure, the employee newsletter or the investor conference call? What about communication planning, measurement and evaluation?
Join a panel of senior communicators and business leaders who will help you understand the power and influence of the world's biggest focus group and help you put it all into perspective.
Panelists:
- Elizabeth Albrycht, PR veteran and Editor, Corante's Future Tense
- Niall Cook, Director Netcoms, Hill & Knowlton
- Loïc Le Meur, Executive Vice President, Six Apart SA
- Glenn Manoff, Communications Director, O2 UK
Moderator:
- Neville Hobson, ABC, communicator, blogger and podcaster
We believe this is indeed a hot topic. Why? We intend the answers to that question to emerge in this weblog leading up to the opening of the conference.
We look forward to stimulating, thought-provoking and lively conversation!
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